Local News

Walmart AMP Announce Partnership With LiveNation & a $13.9 Million Expansion

The Scoop: The Walmart AMP has announced a partnership with LiveNation for 5 years and a $13.9 Million Expansion that will add 1,000 more seats and two new concessions stand much more!

The Story:

The Walmart AMP has raise $13 million of the $13.9 million required for expanding the AMP.

We created a master plan for the development of the Walmart AMP, something that would serve as a blueprint for what the venue can and should look like for the next 10 to 15 years. We knew we wanted to capitalize on the elements that make our venue unique – providing concerts that you would expect to see in a larger market with the amenities of a boutique venue.

– Lane

Here are a few of the changes that you will see:

  • A new Procter & Gamble Box Office with more service windows making it easier for patrons to purchase and pick up tickets.
  • An expanded main entry plaza twice as large as the current plaza with more Tyson Concession Stands and restrooms in the area.
  • A new covered plaza at the top of the lawn, which adds 15,000 square feet of flexible viewing and event space as well as private restrooms. This area can be used for private events during shows and to provide enhanced amenities for the lawn.
  • Two new outdoor plazas at the top of the hill will provide two new Tyson Concession stands, 56 additional restroom stalls and flexible space for activations.
  • A reconfigured Kraft Heinz Entrance on the north side of the venue will feed into the new space at the top of the hill providing additional gates to get patrons in and out of the venue.
  • New tiered seating at the front of the General Mills Lawn will provide a flexible space for portable seating that can accommodate 1,200 patrons in a reserved, premium lawn section.

Overall our seating capacity will increase by 1,000 – bringing the total capacity to 11,000 – which will help secure some of the larger shows on tour.

Construction for this expansion starts in November 2019 and will be complete in time for the 2020 concert season.

Supporters include Johnelle Hunt, whose gift retires all existing debt; Walmart, who extended their naming rights to 2044; General Mills, who extended their sponsorship of the lawn through 2035; Tyson, who extended their sponsorship of the concessions buildings through 2028; Procter & Gamble, who extended their sponsorship of the box office through 2028, and Live Nation.

Source: Walmart AMP

 

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