Walmart’s Jet.com is getting a makeover. Even better Jet is also announcing a new partnership with Nike, similar to when Jet became an authorized Apple reseller earlier this year.
Jet.com is redesigning the digital shopping site with more merchandise, faster delivery and a num ber of other upgrades in a bid to compete more effectively against rive Amazon.
Walmart purchased Jet for $3.3 billion roughly two years ago. The site, unlike Walmart.com, primarily targets an affluent, younger crowd living in urban areas like Manhattan in New York.
Jet.com is rolling out a newly redesigned website on Thursday with faster delivery for New York residents. Shoppers will also see more local brands and a more personalized experience that takes into account their location and suggests items based on past purchases.
Our plan is to be more relevant for what you’re shopping for.. Spotify does this really well with music. It gets better the more you use it. And that’s the same approach we want to take to retail.
– Jet Chief Customer Officer David Echegoyen told CNBC.
Jet also promises faster delivery for online orders, starting with New York, that aims to rival Amazon-owned Whole Foods, Kroger and Target. Jet will be using its fulfillment center in the Bronx that opens later this fall to help with the rollout.
Walmart acquired the business to bring use Jet’s technology, like its “smart-cart” shopping feature that lowers prices based on larger basket sizes, to its own e-commerce platform. Walmart has since been adding more millennial-focused brands from the likes of Lord & Taylor and Moosejaw to its own website.
Jet is also bringing more brands to its website, starting with Nike.
Beginning in October, Nike and Converse merchandise will be available on Jet.com. Nike merchandise had previously been for sale on Jet.com via third parties. This move mimics a similar one that Jet took in becoming an authorized Apple reseller earlier this year.
Apple and Nike have both been very good partners to us … they understood that experiences matter..