The Scoop:
In its fight against rival Amazon. Walmart will enable you to order installation and assembly services via powered by Handy.

The Story:

In March, Walmart announced it was partnering with Handy to sell its in-home installation and assembly services in over 2,000 of its retail stores. Now, that partnership is expanding to Walmart began offering online shoppers the ability to add Handy services to their cart at checkout. This allows customers to order in-home installations for things like mounting TVs, or get help with assembling their furniture, among other things.

handy-walmart screen shot home installation / assembly

The full rollout of Handy across will continue throughout September – meaning, if you don’t see the option now, you will soon.

Handy will be offered for indoor projects, including furniture assembly ($95), hanging TVs ($79), installing ACs ($90), and hanging ceiling fans, installing garbage disposals, installing lighting, and more. Handy says the range of services may be expanded in the future. In addition, Walmart may choose to offer Handy’s full range of services at some point – which includes things like housecleaning and various handyman services.

Services are a critical area for online retailers, and one where Walmart’s chief rival Amazon has been ramping up, following the official launch of its Home Services site in 2015. Since then, Amazon has been expanding its services business to include those that help customers set up their smart home, and, most recently, install home security systems like Amazon’s Cloud Cam, Ring doorbell, and others.

Adding services to e-commerce sites allows retailers to also generate more revenue from online shoppers, without having to stock more inventory. Customers benefit as well, since installation and assembly services were traditionally offered by the brick-and-mortar stores they once frequented, but were slower to arrive online.

IKEA is also venturing into this space – it acquired TaskRabbit in fall 2017, and then rolled out its own furniture assembly service earlier this year, both online and in stores.

Walmart, meanwhile, has a history of leveraging partnerships to venture into areas where it wants to challenge Amazon.

For instance, because it doesn’t have its own e-readers and e-books service, it teamed up with Rakuten Kobo for its new e-book store; and because it doesn’t have its own smart speaker like the Amazon Echo, it partnered with Google to offer voice-shopping through Google Home devices instead.

The Handy installation services will be available everywhere via Walmart’s website in the U.S. when the rollout completes in September.

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