One of Northwest Arkansas’ busiest areas for commercial development will significantly expand the scope of its activity sometime this year with the start of a $100 million mixed-use project. A joint venture between Sage Partners and Hunt Ventures of Rogers and Burnett Equity of Oklahoma.
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One of Northwest Arkansas’ busiest areas for commercial development will significantly expand the scope of its activity sometime this year with the start of a $100 million mixed-use project.
A joint venture between Sage Partners and Hunt Ventures of Rogers and Burnett Equity of Oklahoma.
The site is at the northwest corner of the Pauline Whitaker Parkway roundabout, west of Interstate 49, and is known as the White Barn property in reference of a structure that once stood there.
The development called “new urbanism” is a community, designed with an emphasis on walkability and public open spaces, according to the developers. The first phase consists of 296 multifamily units, 26,000 square feet of commercial space, an upscale hotel and several restaurants. Tom Allen, an executive vice president and principal with Sage Partners, said construction is expected to begin. Sage Partners will handle the leasing for the development, with the exception of the residential property. That will be handled by Burnett Equity.
J.B. Hunt Transport co-founder and philanthropist Johnelle Hunt, chairman of Hunt Ventures, the landowner, told TBP-Northwest Arkansas Business Journal she’s been cautious in the past about how the property was going to be developed. But when the new urbanism plan was presented to her, she was immediately drawn to it. Hunt said developers have been working to put the project together for nearly a year.
We’ve had offers to buy the land that have been really good, but when we’ve looked at them, we decided it wasn’t right for our land.. When these people came to us from Oklahoma City with this project and we all looked at it, it was like.. This is it. This is the thing that fits.’ It’s going to benefit so many people. – Hunt
The developers have met with the city of Rogers and filed a Planned Unit Development (PUD) concept plan. A second public hearing on the concept was scheduled Sept. 6. In a letter sent Aug. 9, 2017 to the Rogers Planning Commission, John McCurdy, director of the city’s department of community development, gave his analysis of the project.
This PUD … truly reflects a highest and best use of undeveloped land,” he wrote. Its execution would contribute powerfully to this part of Rogers becoming the ‘downtown of Northwest Arkansas. – John McCurdy
Hunt said the developers have also respected the project’s proximity to Pinnacle Country Club — the gated golf course community that’s one of the region’s most recognizable upscale addresses and met with residents there to give them an early overview of their development plans.
They all thought it was just what we needed.. We’ve had some of the leading people in this area tell us this is what we need in Pinnacle Hills. We feel good about it from the response we’ve gotten from others. – Hunt
The PUD concept plan will keep existing trees on the property protected, and Allen said more than 400 trees will be added to the property during development.
“And these aren’t minimal size trees; we’re talking about large trees along the Pinnacle Hills Parkway and the site itself,” he said. “It’s going to add a lot of greenery.”
The PUD concept plan proposes four separate sections of public facilities including a square, a pedestrian plaza and green spaces. The plan also calls for South Pinnacle Hills Parkway — the eastern boundary of the PUD — to be put on a “road diet,” a design to reduce the existing boulevard to an urban core street with on-street parking.
City engineers have asked for more data to support the road diet, but they do note traffic on that particular stretch of Pinnacle Hills Parkway does not warrant four lanes.